Hosting Hospitality Events – GDPR FAQ With Misconceptions!

The following questions/statements have been offered by others in our industry in the past 60 days.  The answers have been vetted by our London attorney, especially because some of the questions are shockers! Is GDPR just another guideline, do we have to undertake this? This is absolutely the law, and non-compliance carries the potential for …

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How Successful was your sponsorship event email invitation?

In our previous blog post, Best Practices For Sponsorship Event Invitation Emails, we discussed best practices for successful email invitations when organizing a sponsorship event. But sending the email invite, even if it’s perfectly optimized, is just not enough. It’s equally important to read the metrics, learn from them, and improve. Choosing the right subject …

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Best Practices For Sponsorship Event Invitation Emails

You spend a considerable amount of time and effort ensuring that your VIP and Sponsor guests have an amazing experience at your event. However, their experience, and the bigger issue of whether they will even choose to attend, starts long before they step foot on-site at an event. Your invitation email presents the first opportunity …

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Sports Systems Adds Industry Vet Karen Shimp

Karen Shimp is bringing her 21 years of sports industry experience to Sports Systems in a new role as the company’s first Chief Customer Officer. Her responsibility will be to further a persistent customer-first mentality across all services and operations. With a deeply rooted understanding of corporate sponsorship and events, Karen brings to Sports Systems …

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From the Big Apple to the Big Easy

Sports Systems Paints New Orleans Red! From November 13th to 16th, Sports Systems’ team members converged on New Orleans, Louisiana for three days of strategy, planning and lively team-building fun. For those of you who know Jim Daigle, CEO of Sports Systems, you know he knows a thing or two about food. What better place …

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Sports Systems Presents at
“The Brand Conference”

Our CEO, Jim Daigle, presented at SportPro’s “The Brand Conference” on new ideas for brands to increase hospitality program returns. He touched on three areas in the 20-minute presentation: How to increase the value of guests attending How to increase engagement with guests How to reduce event budgets All three areas can be achieved concurrently …

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