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Barb Hyde
Vice President
of Operations
Barb
Hyde joined Sports Systems in February of 2007, bringing 15 years of event
marketing experience to the team. Barb heads up Operations and assists with
marketing as well.
Barb’s
longest tenure was with DSL Global Event Marketing where over 12 years she
held positions in and was exposed to all facets of integrated event
marketing including: account management, program and budget development and
management, marketing communications, marketing execution and operations.
Barb was the lead team member responsible for execution of both B2C and B2B
programs for clients including Sony Electronics, SAP, Nintendo, Konami of
America, Wizards of the Coast, Harris Bank and Edwards Fine Foods.
Barb
completed her undergraduate studies, graduating Summa Cum Laude and with 1st
Honors in Marketing, at Trenton State College (currently the College of New Jersey) in 1992 earning a B.S.
in Marketing. In 2000, Barb’s “Activity-Based Costing at DSL
Client Services” project article was published in Management Accounting Quarterly and
in 2002, Barb earned her M.B.A. from Montclair State University,
graduating Summa Cum Laude and as a member of the National Honor Society of
Graduate Students.
Barb
and her husband Bob live in Manhattan, but escape to their home in Warwick,
New York or other country settings to enjoy golfing, skiing, wine making,
camping, swimming and just about anything else they can find to do
outdoors.
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