2010 Football Bowl Association and
NCAA Football Licensing Subcommittee Meetings
Trade Show & Sponsorship Information
April 21-23 - Scottsdale, Arizona
The Phoenician

On behalf of the Football Bowl Association (FBA) Executive Committee, I would like to thank everyone who participated in the 2009 FBA meetings and invite you and any new parties to join us this year.

The 2010 FBA meetings will take place April 21-23 at the Phoenician in Scottsdale, Arizona.

The Trade Show will be held on Wednesday, April 21 from 5:30 p.m. to 7:30 p.m. during the opening reception as well as during breakfast (7-9:30 a.m.) and lunch (11:30 a.m. - 1:00 p.m.) on Thursday, April 22. You may also set-up individual breakout meetings with bowls on Thursday afternoon. Hopefully, this schedule along with the invitations to the social activities will provide exhibitors and bowl representatives ample time and a positive environment to learn what everyone has to offer.

If you are able to join us, please register no later than Friday, March 12 as space is limited.


2010 Football Bowl Association Event Schedule & Sponsors

The Football Bowl Association (FBA) is a non-profit organization consisting of 34 postseason college bowl games. Members of the FBA meet annually to discuss policy, exchange ideas and seek licensing from the NCAA. Bowl directors and chairpersons as well as marketing and event personnel attend.

In addition to trade show vendors, the FBA is also seeking sponsors to underwrite the various FBA events. While 2009 sponsors have the first right of refusal, please contact Mike Schulze of the Outback Bowl at (813) 874-2695 or via e-mail at mike@outbackbowl.com if you would like information on the benefits and costs with these partnerships or if you have other questions about how to get involved.

Opening Night Reception (Wednesday, April 21st)
Co-sponsored by The Collegiate Licensing Company (CLC) and Collegiate Images in 2009

Breakfast Sponsor (Thursday, April 22nd)
Sponsored by Josten's in 2009

Lunch Sponsor (Thursday, April 22nd)
Sponsored by Ticketmaster in 2009

Bowl Reception & Dinner (Thursday, April 22nd)
Sponsored by NCAA Football, Wilson Sporting Goods & Electronic Arts in 2009

Hospitality Room Sponsors
Sponsored by Bowl Games of America, The Emblem Source and K&K Insurance in 2009

After you register you will receive a confirmation email with a full itinerary of the entire event for your planning purposes and additional information pertaining to Power and Audio/Visual needs, hotel facts and our Trade Show Exhibit Services company.


Trade Show Information

Vendors are invited to showcase their merchandise at the trade show for $925 per 8 x 10 foot booth or $1,800 for a double booth. We have provided the following information to assist you in planning to attend this year's meetings.

The Trade Show is scheduled for the following dates:

Wednesday, April 21: Welcome Reception (5:30 – 7:30 p.m.)
Thursday, April 22: Breakfast (7 – 9:30 a.m.)
Thursday, April 22: Lunch (11:30 a.m. – 1:00 p.m.)

The $925 fee includes the following:

If you are interested in becoming an exhibitor at this year's Football Bowl Association meetings, please fill out the information on the following pages as soon as possible to guarantee your spot. Registration is open as space allows through Friday, March 12.

Our thanks to the Tostitos Fiesta Bowl for hosting this year’s meeting and to Tracy Guerra (Director of Game Management) for serving as the event coordinator for the meetings. She will be your onsite contact and can be reached via email at tguerra@fiestabowl.org or at her office phone at (480) 517-6283.

We greatly value your support and look forward to the opportunity to once again have you participate in what is sure to be another very successful Football Bowl Association event. If you have any questions about this year’s meetings, please do not hesitate to call me at (504) 525-8573.

Thank you.

Paul Hoolahan
FBA Chairman

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