The focus of 60% of webinars is on turning leads into loyal customers. So, it is no surprise that 98% of content marketers use LinkedIn for content marketing, . Twitter's user base is predicted to grow 2.4% in 2021. eMarketer originally predicted that Twitter would see 2.8% growth in 2020, but the pandemic changed everything. We pulled together quick stats and facts on the biggest U.S. and global advertisers, most-advertised brands, market share, advertising forecasts, media data, agency rankings and more, drawing on Ad Age Datacenter's rankings and analysis from the past year. There are 4.57 billion Internet users as of January 2021. The average gift-giver spent nearly $200. This represents 59% of the global population. The world's first website was published on August 6, 1991 by Tim Berners-Lee. (Statista, 2020) Digital marketing expenditure will make up 46 percent of the total global ad spend in 2021. In 2020, just before the coronavirus shut down the country, Americans spent a record $27.4 billion on Valentine's Day gifts, according to the National Retail Federation. Another, 2018 Content Marketing Institute study showed that 72% of B2B content marketers use videos for content marketing purposes, 65% use infographics and 56% loves using illustrations and photos. 85% of B2B marketers say lead generation is their most important content marketing goal ( source ) This guide covers three key steps to take prior to announcing your content-based project. 1. Interesting eCommerce Statistics. Here's a summary of the email marketing statistics for 2021: The number of active email users is forecasted to reach 4.3 billion in 2023. There are over 500 million blogs on the Internet. ; The eCommerce industry is growing 23% year-over-year, yet 46% of American small businesses still don't have a website. 5. 23. Published: Oct. 28, 2021 at 1:48 PM PDT. By Andrew Hutchinson • Nov. 23, 2021. Be Active in Communities So to help put things into context for the year ahead, here are 20 digital marketing stats and . Top Webinar Statistics. (The Drum) The projected annual growth of the industry will be around 16%, which is set to represent an incremental growth of over $217.3 billion in the period from 2016 to 2021. Source: Affiliate Marketing for Beginners: 12 Steps to Your Affiliate Marketing Business in 2021. According to LinkedIn, 45% of content readers are managers, CEOs, VPs, and other upper ranks in companies. The MarketWatch News Department was not involved in the creation of this content. According to these content marketing statistics, if you still haven't made content your number one priority, now is the time to change this. Website analytics tools and SEO tools were the top two used technologies for content . You can help them discover . Order Reprints. With content marketing, however, the content is always out there. In this guide, you'll find 30+ B2B marketing statistics to have on your radar for 2021. LinkedIn is the #1 channel B2B marketers use to distribute content at 94%. It authorized payments up to $1,400 to qualifying individuals — $2,800 for people filing jointly — plus another $1,400 for each qualifying child as part of President Joe Biden's $1.9 trillion coronavirus stimulus package. ; Meanwhile, 1 billion hours of YouTube videos are watched daily. 70% of companies invest in content marketing, which could include visual marketing strategies. 61% of webinars are hosted by B2B companies. It's impossible to ignore that facts on how effective email marketing is — for every $1 spent it averages a return of $44. 2. 25. Social media marketing goals: According to the same Hootsuite study, 90% of brands want to build brand awareness through social media. ; Segmented campaigns to email subscribers drive a 760% increase in revenue. Google has an average of 63,000 searches every single second of the day. More video marketing stats. LinkedIn Ads have a global reach of 663 million . Chatbot marketing. Lead generation, website traffic, and improving brand reputation are the top three priorities using content marketing. There are 4.28 billion mobile Internet users. ; YouTube users upload more than 500 hours of new video a minute. Salesforce research found that marketing executives will spend three-fourths of their total marketing budget on digital over traditional channels in 2021. According to these content marketing statistics, if you still haven't made content your number one priority, now is the time to change this. Some users are now able to post 60-second videos in Stories, without them being split up into 15-second segments. 73% of marketers consider webinars to be the best way to generate quality leads. Finally, let's take a look at some LinkedIn statistics related to marketing. As you plan your Instagram marketing strategy for 2021, keep an eye on these facts to make sure you're working on the latest trends. Chatbots or bots are the artificial intelligence software that can act as a customer service representative or "concierge.". ; 93.5% of global internet users have purchased products online. 49% of companies outsource their content creation. 21. Forrester predicts marketing message volume will increase by 40% in 2021 as brands continue to compete to be top-of-mind to consumers amid a slow recovery from the pandemic. 13. 1. This Instagram stories guide has a lot of great tactics to try out, but you can apply the tips to other platforms as well. In 2020, 60% of marketers said they would increase their marketing budget for YouTube. Global Internet Facts for 2021. Instagram Launches Live Test of Longer Videos in Stories. 75% Of Total Marketing Budget Will Go To Digital Marketing. By the year 2040, it's estimated that 95% of all purchases will be through eCommerce. The advice shared by our expert speakers is worth seeing for yourself - there's still time to catch these sessions on demand . India tops the list with most users (120 million) Instagram users spent an average of 30 minutes per day on the platform in 2020 80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook. The report is based on a Statista online survey of the content marketing strategies of businesses around the world. 2021 is right around the corner, and content marketing is still one of the most utilized (and effective) forms of marketing in the B2B landscape. 293.6 billion emails were sent and received each day. This stat goes to show how powerful video content and the communities built around it can be. Summary: Email Marketing Statistics. By the year 2040, it's estimated that 95% of all purchases will be through eCommerce. 2. 44.9% of B2B companies planned to hire for content. The hourly rate in 2019 was $ 26.94 according to the architectural digest. The Statista Content Marketing Trend Study 2021 is available to download now! Let's dive in. 53% of marketers say blogging is their top content marketing priority. Nearly half of companies are hiring content marketing experts because they consider they lack the time, expertise, or resources to execute a content strategy in-house. 12 Fascinating Facts About Global Internet Use in 2021. November 19, 2021. ( National Association of Realtors) Starter home inventory rose 3.5% in the first half of 2019, while trade-up inventory rose 4.8%. Mobile users are still on the rise! 61% use it to increase conversions and 50% of them use it to gain customer or market insights. At the same time, ongoing low inventory means prices rose 12.4% and 8.3% respectively. That's why we've compiled 23 Pinterest stats and facts that all marketers need to know in 2021. 77% of them use it to maintain brand reputation, while 71% of them use it for building and managing an engaged community. 3. From demographics and user habits to advertising, these statistics should help with your Pinterest marketing. But Chinese search engine Baidu is #4. From podcasts to email marketing, content has been the proven method that has helped numerous businesses increase their number of leads and revenue. As of July 2018, 52.95% of people use Mobile compared to 43.11% on desktop worldwide. Source: Content Marketing Fact Sheet Over half of all Google search visits (56%) take place on a mobile device. With brands fighting to gain the attention of customers, podcasts have been recognized for their marketing potential. When the campaign stops running, the leads stop. Content is the pillar of a successful SEO strategy. On average, there are 56.8 exabytes of mobile traffic every month. According to SEO statistics, content marketing generates three times more leads than conventional marketing. Real estate pricing facts. Unlike most stats posts, all of these stats are 100% up-to-date.In fact, I go back and update this page with new stats every 6 months. ( Statista) 15. 347 Shares . — Forrester . Resources Why Marketing Writers and Editors Need to Master Fact-Checking By Rudri Patel October 27th, 2021. 60% of marketers have a documented personalization strategy. ( Statista) 14. at 2.67%. Today we are here to discuss content marketing statistics and why they are so important in 2020. August 3, 2021 by Tom Pick. 45. Mobile Internet Statistics and Facts 2021. Starting a new content project may be overwhelming given all the research, writing, and designing involved. These stats tell us more about the ways in which marketers can use LinkedIn to reach new customers, generate leads, and get more views on their content. ( Net Market Share, 2018) 2. 19% said they had become clearer on the ROI of video and this had given them confidence to invest. More than 1.2 billion people use Instagram every month. The US Median home price for 2019 is $277,000, with starter homes averaging $219,000. Google has already received 360 billion searches this year (and counting). LinkedIn marketing statistics. To showcase just how important video content is in the digital world, we've also compiled a list of the latest social media video marketing statistics from around the web. In a 2021 HubSpot Blog poll of 1,000+ global marketing professionals, 79% of marketers report buying paid advertising on social media. 4. YouTube is the most widely used social platform among US adults. If you search further you will find plenty of articles and information as proof that content marketing in 2021 is taken as a highly effective way of . Let's update ourselves together on the content marketing facts of 2020.. Before we start with our stats, have a look around first: As of September 2021, Samsung has the highest smartphone vendor market share at 27.55%, followed by Apple at 26.75%, Xiaomi at 11.51%, Huawei at 7.88%, and Oppo at 5.65%. If you've ever done content marketing, you know it can be as testing as climbing a mountain peak. Sep 27, 2021 (The Expresswire) -- Citrus Fruit Coatings Market Trend 2021, Analysis, growth, share, Status and . Brands of all sizes engage in influencer marketing. In October, they revised their 2020 forecast to growth of 8.4%. 57% of marketers say they've gained customers specifically through blogging. In order of usage,, it's email marketing > event marketing (Webinar would replace this in 2021) > content marketing. . Content marketing has had its fair share on LinkedIn, with a 60% rise in content creation within the last year. (Content Marketing Institute) 50. Email Marketing Statistics. an "eligible for commission" text will appear under their username just about where the sponsored content labels also appear. So to help put things into context for the year ahead, here are 20 digital marketing stats and . Video Content Removed from YouTube Statistics. The content marketing industry will be worth $412 billion by 2021. 6. 91% of marketing executives list LinkedIn as the top place to find quality content. Since our 2020 survey, the percentage of brands that have a separate budget for content marketing has increased by 4% to 59%. 04. Technology and also the tools that it creates have certainly evolved at a rapid pace. 1. ; Segmented campaigns to email subscribers drive a 760% increase in revenue. Average expected ROI is $42 for every $1 you spend on email marketing. Yahoo is (still!) 60% have Internet access. Oct 24, 2021 (The Expresswire) -- Wire Mesh Fence Market Trend 2021, Analysis, growth, share, Status and Forecast 2026 Google gets over 100 billion searches a month. While Facebook is one of the main places where small businesses and professional marketers share video content, it's not the only important . 18% of marketers choose Wordpress as their website content management system (CMS). Here are five content marketing ideas for February 2021. A recent report found out that companies mostly struggle to find talent with expertise in the . . The average content marketing budget in a 2019 B2B company was $185,000. Sources: Renderforest Video Marketing Survey 2021, . Facebook is the biggest of all the social networks, by far, based on just about every measure. In wholesale trades, the annual salary ranges at $ 53,870 while in furniture stores it's at $ 47,340. Whether a digital surfer or consumer, your mobile phone follows you wherever you go, so it makes sense that more and more people prefer mobile over a desktop website when it comes to content. 97% of businesses say video content will be a priority for them in 2021. Ten years ago, in 2010, fewer than 2 billion people were online. A 2016 Content Marketing Institute study showcased that 51% of B2B marketers mark creating visual content as a priority. Of these, 7 out of 10 say their budget will increase, . 60% of marketers expect the pandemic to affect their video marketing budget for 2021. Ad Age's annual guide to marketers, media and agencies. Top priorities businesses must-have for email marketing 2021. … Top 10 Technological Facts of 2021 That You Must Know . GREEN BAY, Wis. (WBAY) - As the Green Bay Packers (6-1) prepare to face the Arizona Cardinals (7-0), it's time to get in the know and ready to go with . . It's easy to let your content strategy become some vague bullet-pointed list in some strategy document that nobody on your team opens much, but we're here to tell you that you will reap the rewards from a well maintained and thought-out strategy. Valentine's Day Gift Ideas. In September 2021, Android was the most popular smartphone platform, with a 72.44% share. (Deloitte, 2020) 83% of traffic to marketing blogs comes from desktops. The primary form of media used in content marketing is video. What's worth noting is that some of these businesses use the three together. 34.5% of all websites on the Internet are powered by the WordPress content management system. Social Media Marketing Statistics. The industry is further benefiting from technological advancements, including smart speakers, voice SEO, and similar trends which are all fuelling podcast growth. 5. But apart from creating your product, you have other tasks to complete - competition and promotional research. Digital marketing is changing at a meteoric rate, making it more difficult for businesses to keep up with the latest industry standards. 84 percent of companies reported that hiring for content marketing is a major challenge. 3. The American Rescue Plan Act of 2021 added section 6428B to the Internal Revenue Code. ; 93.5% of global internet users have purchased products online. In fact, 76% of people think marketing has changed more in the past two years than it did over the previous fifty, which sums of the pace of change right now. Your content should be long, informative, and always high quality. Now that you're caught up on the Biteable stats, let's take a look at what everyone else is saying about video marketing in 2021. In 2021, spam, scam, and misleading content made up 51.4% of comments removed on YouTube. Marketing Land found that two-thirds of emails are opened on smartphones or tablets, 75% of Gmail users access to it through them and emails that are responsive have a 40% opening. As it seems, 2021 is a fruitful year for podcasting, facts suggest. ( HubSpot, 2020) Marketing spend is expected to grow by 14% in 2021. In traditional journalism, diligent fact-checking is a given. In 2021 (to date), Google accounted for just over 70% of all global desktop search traffic, followed by Baidu at 13%, Bing at 12%, and Yahoo at 2%. Nearly 9 in 10 video marketers plan to incorporate YouTube into their 2021 video marketing strategy. Content marketing opportunities abound in April 2021, with topics as diverse as the Pony Express, National Beer Day, Arbor Day, and TikTok. Your content should be long, informative, and always high quality. A traditional marketing campaign is finite. Content has been and will remain the top priority in 2021. Of the billions of searches that happen on a given day, 15% of daily searches are new to . The majority of respondents (59%) admit to having a standalone budget for content marketing, and 75% of them intend to dedicate a budget to influencer marketing in 2021. 1. LinkedIn makes up more than 50% of all social traffic to B2B websites & blogs. Pinterest has over 450 million monthly active users. 50,000 people search how to start a blog every month on Google. #11, Wikipedia comes in at #13, and Zoom (despite its associated fatigue) is the 18th most-visited site, right behind Reddit. Content is the pillar of a successful SEO strategy. Now you own all the necessary info to boost your marketing efforts with winning video content. 2. Global digital marketing spend is expected to reach $389.29 billion in 2021. The MarketWatch News Department was not involved in the creation of this content. Choose one of our templates and create an engaging video today! Consequently, the better the content, the more traffic it will drive. Find out more about the challenges and success factors in content marketing and gain an insight into the most popular approaches taken by international . In a recent piece I wrote on abortion, the editor required that I verify every statistic, claim, or data point with a news source or expert.. Nearly half of all Internet users live in Asia - 765 million people in China and 600 million people in India use the Internet. Digital marketing is changing at a meteoric rate, making it more difficult for businesses to keep up with the latest industry standards. (WebStrategies Inc, 2020) More than 90 percent of marketers plan on investing more in video and mobile this year. Interesting eCommerce Statistics. 03. LPETTET / iStock.com. The more facts you know about affiliate marketing, the better. (HubSpot) According the same poll, 85% of marketers rank short-form videos as the most effective type of social media content in 2021 (HubSpot) 64% of marketers plan to invest more in short-form video in 2022 . Content Marketing Stats 2021 . 61% of marketers use webinars as part of their content marketing strategy. (SEMrush, 2019) Search is the number one traffic source to blogs across all industries. Content marketing continues to be the heart of digital marketing. Key takeaways: 40% of consumers will leave a page that takes longer than three seconds to load. Mind-Blowing LinkedIn Statistics and Facts (2021) Maddy Osman, July 20, 2021 . An increasing majority have a standalone budget for content marketing . Every step of the way is a challenge. 44. Stunning numbers like that are why focusing your digital marketing efforts on email marketing is a must for running a successful business online. 16. Those are just a few of the findings from the just-released Digital 2021 Global Overview Report, compiled by We Are Social and Hootsuite. SEO Statistics for Marketing. At the same time, 36% reported below $100,000 budget and 18% said they had no content marketing budget. No Comments. Here are 15 crucial content marketing stats to boost your knowledge! (Source: Content Marketing Institute) It makes sense. See references Editors' pick. In fact, 76% of people think marketing has changed more in the past two years than it did over the previous fifty, which sums of the pace of change right now. And 54% (4.2 billion) are active social media users. The content marketing industry will be worth $412 billion by 2021. Identify your future competitors. In this post, we lay out 47 current Facebook statistics—updated for 2021—that prove this enormous platform is still a must for marketers in almost every sphere.
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