Challenge: Vodafone UK is a provider of telecommunications services in the United Kingdom and a part of the of the Vodafone Group, the world’s second largest mobile phone company. Vodafone annually gathers its 200+ CEOs from 27 markets across the globe at a five day meeting. The Vodafone event team is tasked with flawlessly delivering this event for their self-categorized VVIPs. Not only must the event team ensure perfect execution of the event elements, they must carefully hand-hold and ensure white-glove service for these VVIPs across an intense agenda spanning twelve hours and six transfers per day over the five days. The team has the added responsibility of directly managing and communicating each attendee’s personal itinerary to ensure everyone knows exactly when and where they need to be and that transport and activities are perfectly timed.