Bells and Whistles Don’t Make a Better Event App: Apple Shuts Down White Label Event Apps

Published October 30, 2017 | Category: News

Apple has now blocked white label apps from the app store. This includes thousands of apps, including most event apps in the approval queue. This might mean that the white label app your provider has promised and for which you have a critical impending live date will never launch. Apple has just “Appageddoned” your event.

Many event app providers white label their app and hype the fact that you will be getting your own app. There seems to be some perceived prestige that comes with “your own app”. Sports Systems has always taken a container approach to our development: We built our state-of-the-art mobile app software to still provide each customer with event-specific content and branding but through a single, central system. The result is a more stable and effective product that seamlessly includes all available updates. Our approach is simplification even at the expense of some perceived prestige. We can’t say that we predicted this move, but we can say that our focus on stability and simplicity provides added bonuses to customers when industry leaders like Apple take steps to reduce what they consider to be “app clutter”.

Instead of spending an inordinate amount of time and money to develop and maintain a mobile app specifically for your event, reach out to see how we can give you a simplified, customized experience with software that stays ahead of the industry.