Sports Systems Adds Industry Vet Karen Shimp

Published October 16, 2017 | Category: News

Karen Shimp is bringing her 21 years of sports industry experience to Sports Systems in a new role as the company’s first Chief Customer Officer. Her responsibility will be to further a persistent customer-first mentality across all services and operations. With a deeply rooted understanding of corporate sponsorship and events, Karen brings to Sports Systems important insights about our customers’ challenges and objectives.

Shimp was one of the founder members of Velocity Sports & Entertainment in 1999 and rose to become a VP and Group Director specializing in B2B Event & Hospitality Program Management while the company grew to become Team Epic and now MKTG. Her role was offering strategic event consulting and overseeing event activation for marquee clients including IBM, Avis, FedEx, Charles Schwab and others.

Shimp will report to CEO Jim Daigle and will work from Charlotte, North Carolina in America.

“We have worked with Karen and her team for many years and are excited to be adding her experience to directly benefit our services and clients,” Daigle commented.

“I’ve been impressed with Sports Systems’ technologies to simplify common challenges seen by sports marketing agencies and event managers, and it will be an exciting new opportunity to help focus and further grow the company,” said Shimp.