Our CEO, Jim Daigle, presented at SportPro’s “The Brand Conference” on new ideas for brands to increase hospitality program returns.
He touched on three areas in the 20-minute presentation:
- How to increase the value of guests attending
- How to increase engagement with guests
- How to reduce event budgets
All three areas can be achieved concurrently with the right technology tools supporting events. For the conclusion of the presentation, Chris Gratton from Octagon provided a case study from Stella Artois activating at Wimbledon that offered real-world results, and Viv Brown from Infrared (nee RPMC) offered a case highlighting technology benefits to Aegon’s activation across nine tennis tournaments in Britain.