Sports Systems Presents at “The Brand Conference”

Published September 15, 2016 | Category: Uncategorized

Our CEO, Jim Daigle, presented at SportPro’s “The Brand Conference” on new ideas for brands to increase hospitality program returns.

He touched on three areas in the 20-minute presentation:

  • How to increase the value of guests attending
  • How to increase engagement with guests
  • How to reduce event budgets

All three areas can be achieved concurrently with the right technology tools supporting events. For the conclusion of the presentation, Chris Gratton from Octagon provided a case study from Stella Artois activating at Wimbledon that offered real-world results, and Viv Brown from Infrared (nee RPMC) offered a case highlighting technology benefits to Aegon’s activation across nine tennis tournaments in Britain.